Model and bollywood actor Arjun Rampal and actress Ileana Dâ€™cruz are set to walk the ramp for Indian online fashion portal Jabong.
Earlier Jabong has announced the launch of in-house designer label Sangria and European footwear brand Bugatti, at the upcoming LFW (Lakme Fashion Week) winter-festive 2015.
Arjun Rampal to walk the Lakme Fashion Week ramp and will launch Bugatti on Saturday.
B-town actress Ileana Dâ€™cruz to walk the LFW runway and will launch Sangria on Sunday.
â€œIt feels amazing how the online space is getting better. Sangria exhibits traditional grace. Great work done by Indian designers. The face of e-commerce is changing and itâ€™s surprising how this space keeps getting better and better,â€ said Ileana.
As I have started my journey as a model, itâ€™s always fun to get back onto the ramp. I am thrilled and excited. I have seen the Bugatti collection and itâ€™s amazing. I personally give a lot of attention to my shoes collection. They have to be stylish and yet comfortable - as it just adds on to the confidence and makes you look presentable," said Arjun Rampal.
Praveen Sinha, MD and Co-Founder of Jabong.com said, â€œWe are extremely happy as both Arjun and Ileana complement the respective brands quite well."
The event will start on Wednesday and conclude on Sunday.