Gold's Gym, the leading authority in health and fitness, and First Design Global (FDG Brands), a leading manufacturer of plastic injection and melamine tabletop items, have announced that they have entered into a licensing partnership to develop and manufacture Gold's Gym-branded drinkware and food storage products. These will include high quality sports bottles, protein shakers, and snack containers.
"We are very excited about our partnership with FDG Brands," said Michael Cobb, CMO of Gold's Gym. "There aren't many companies that can rival the level of experience and quality that FDG Brands provides. We couldn't ask for a better licensee to manufacture Gold's Gym-branded sports drinkware, and snack and food containers."
FDG Brand's commitment to product quality and long-standing relationships with key retailers in all tiers of distribution makes them a strong partner as Gold's Gym continues to extend the brand into new products and channels. The deal was negotiated and executed by Brand Sense Partners (BSP), the exclusive licensing agency for Gold's Gym.
"Gold's Gym is a globally recognized iconic American brand and synonymous with health and fitness," said Mike Pun, VP, Operations at FDG Brands. "It is the perfect fit for our fitness hydration and food storage products. We can't wait to reveal our first line of Gold's Gym-branded products to the public."
The product line is slated to launch in early 2016 and will be available at major retailers across North America.