Facebook Inc.

The Social networking site Facebook is damn serious about the countries where internet connection is still slow, so it is now starting a new initiative called "2G Tuesday" that will give all its employees a chance to use Facebook App for an hour at 2G speed. The idea behind this initiative is to fill the gap between Silicon Valley and the emerging markets.

The initiator of this action is head of development Tom Alison. According to a report from Business Insider, he got an idea on one of his trips to countries where a nationwide 3G or even 4G Infrastructure just not part of the standard.

When for the first time he opened the Facebook app on his 2G connection, he was surprised "It tested my patience - it was as if part of the product simply broken," said Alison.

On a Tuesday morning, when Facebook employees will log into the app, they'll see a prompt message on the top of their News Feed asking if they would like to try the slower network for an hour.

"For that next hour, their experience on Facebook will be very much like the experience that millions of people around the world have on Facebook on a 2G connection," Alison said. "They're going to see the places that we need to improve our product, but they're also going to see the places where we have made a lot of progress."

Alison and his team of engineers from emerging markets have been reworking on Facebook's News Feed to optimize it for slow internet speeds. As part of their job, they use phones that simulate 2G and take trips to countries like India and Kenya to get a sufficient knowledge of how people there use the product.

Employees will get enough knowledge about, how people in the different parts of the world are using Facebook app on slower connections. So, they can report issues and give suggestions to the team.

Though not all employees will get a chance to go on international trips, that's why Facebook is instituting "2G Tuesdays."