Noida-based diversified conglomerate Dharampal Satyapal groupâ€™s (DS Group) confectionery division is expecting Pulse. Its newly launched mango-flavored hard-boiled candy (HBC) product, to garner Rs 100 crore in sales by March 2016, according to its vice-president (new product development) Shashank Surana.
The product named as â€œKaccha aamâ€(unripe mango) flavored priced at rupee one has a tremendous demand in the two states i.e. Gujarat and Rajasthan and has already cracked sales of about Rs. 50 crore.
The 6,500-crore group's confectionery division, which operates under the 'Pass Pass' mother brand, recently has three products Pass-Pass, Chingles and Pulse. The confectionery division is expected to have Rs.220 crore turnovers during the current financial year.
Surana said that, "The hard-boiled candy market in India is currently estimated at Rs.1,800 crore and is the largest sub-segment of the NGNC (non gum, non chocolate) category. It is growing at 9 percent and therefore we saw a great opportunity in this segment.â€
DS Group has two manufacturing plants in Rajasthan and Gujarat and one in Uttarakhand. In future, DS Group has planned to have two units in NCR.