Multi Screen Media (MSM) a subsidiary corporation that owns and operates the Sony Entertainment has acquired television rights to the much-awaited film, Dilwale, directed by Rohit Shetty.
To acquire these rights, MSM has been allied with Red Chillies Entertainment.
Claiming to be given an enormous platform for hit cinemas NP Singh, CEO of MSM quoted, "Over the last 20 years that we have been in the industry, we have served some of the best cinema and general entertainment to viewers worldwide. As a network, our focus remains aligned to becoming the first choice in television and digital entertainment."
MSM's counterpart Red Chillies Entertainment where of the view that they are crossing the boundaries and keeping audience entertain by striking the creative minds.
Dilwale has cast of Shah Rukh Khan, Kajol, Kirti Sanon and Varun Dhawan. It's been years after Kajol returning to films and pairing with Shah Rukh Khan. The film is scheduled to release on December 18.